The Cruisin' Oldies format is defined by music from the mid-50's (Rock Around the Clock) up to the early 60's (It's My Party). This segment of American History that began with the end of the Korean conflict and ended with the Kennedy assassination, is one of the most revered times of our culture... and the music of the time reflects it! These "Happy Days" were a time of contentment, security (nobody locked their doors), and pride of country. The music from this era has spawned some of the greatest love songs of all time (Only You, In The Still of the Night, etc); great songs about having fun (Palisades Park, Fun Fun Fun, etc.); songs with unique names (Da Do Run Run, Shoop Shoop Song, etc) and many songs about dancing (The Twist, The Stroll, etc). It was a time like no other and people have a strong passion for the music and the memories associated with those days.
Cruisin' Oldies is defined by core Artists like Ricky Nelson, Dion, The Drifters, The Everly Brothers, The Platters, Buddy Holly, Chuck Berry, Brenda Lee, The Chiffons, Jan & Dean, Sam Cooke, Del Shannon and of course Elvis Presley. At the heart of the format is the fabulous Doo Wop and Falsetto sounds that gives it a uniqueness. Not present is music from the "British Invasion", or bubble gum or protest songs. It is especially important to note is that there are no songs that are considered to be drug-related songs (White Rabbit or Strawberry Fields).
In short, a listener doesn't have to sit through Hang On Sloopy to hear Runaway, or Last Train To Clarksville before they can hear He's A Rebel. Listed below is a comparison of core Cruisin' Oldies Artists versus those of a typical 60's based Oldies station:
The Cruisin' Oldies Artists' music stays true to the sound of the era. The music from the other Artists has a different message and gives the station a different texture.
Right now KSFN 1140 AM is the only station carrying the format, the good news is that Cruisin' Oldies is about ready to syndicate the format and make it available in many markets throughout the USA. European radio stations as well could purchase the format, it will be a low cost music-intensive format. Anyone interested can contact New Generation Broadcasting at +1-702-341-6578 or send email to firstname.lastname@example.org.